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National Repository of Grey Literature

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Strategická analýza vybrané společnosti Vajnerová, Monika ; Špička, Jindřich (advisor) ; Krause, Josef (referee) The aim of this bachelor thesis is to analyse the strategy of the Czech grocery retailer BILLA Ltd. and to formulate strategic suggestions based on the outputs of the strategic analysis. The thesis is divided into theoretical and practical part. The theoretical part includes common strategic models and methodology which are used for strategic analysis. The practical part includes, firstly, the PESTLE analysis, which focuses on main impacts of the political, economic, social, technological, legislative and environmental factors. This analysis if followed by in-depth analysis of the grocery retailing market sector, the existing competition and assessment of the current market situation. Further analysis aims at evaluation of the companys inner sources, more specifically its financial health, marketing strategy and private label product portfolio. In the conclusion, the outputs of all detail analysis are summarized in the final SWOT analysis and final recommendations are suggested. Detailed record

Organic Food and its Position in Current Retailing Kubíková, Klára ; Turnerová, Lenka (advisor) ; Drozen, František (referee) This bachelor thesis is focused on organic food and its position in current retailing. The aim of the thesis is to inform about the position of organic food on the current Czech grocery market and to illustrate the position of organic food by an example of a particular retail chain (Billa Ltd.). The first part of the thesis contains theoretic background. The second part describes the current situation on the organic market in the Czech Republic and includes a tabular summary of retail chains and their assortment of organic food. An introduction of Billa Ltd. is also included in this part of the thesis as well as the position of organic food in this chain. The final part presents the results of a survey carried out by the author of this thesis. This survey was based on personal questioning. Conclusions and prospective improvements of the posistion of organic food in Billa Ltd. chain were drawn on the basis of the survey. Detailed record

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